Farmacista33
The online newsletter for Italian pharmacists
Founded on the 27th of June 2005, it has become the official organ of FOFI (Federazione degli Ordini dei Farmacisti) following its 2nd of March issue in 2006.
Farmacista33 is the online daily of the Italian pharmacist, with news and updates concerning all that is within the pharmacy domain; scientific updates, market studies and much more. The editorial format is that of the free press: many articles but always concise and exhaustive, to offer a quick but complete read. It is sent daily through email, and without charge by Edra, to pharmacists subscribed to Medikey. It's the ideal instrument to communicate in real time one's initiatives or to promote one's advertising campaigns aimed at pharmacists.
The target group is composed by about 30.000 pharmacists including:
Community pharmacists (private and municipal) are over 15.000 and have been profiled according to the type of professional activity they perform (owner/subordinate)
The target group shown above has become part of a stratified panel with important information on retail sites (cosmetics, homeopathy, retail site size, personnel number, site location)
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